Strategy and transformation across financial institutions, data, and applied AI.
About
I work on strategy and transformation problems where financial institutions, data, and technology converge.
Across PwC Southeast Asia, Altha Consulting, and DPO&Co., I have worked on core-banking transformation, enterprise architecture, investment diligence, technology markets, and commercial growth.
My technical products and venture work are evidence of execution: I can move beyond the recommendation, structure the data and operating logic behind it, and build a system people can actually use.
Operating models, market intelligence, enterprise architecture, and growth decisions.
Core banking, financial controls, investment analysis, and technology modernization.
Decision systems that turn financial and market data into interpretable action.
Building and operating PLUGNDD as proof that strategy can become a working product.
Selected Work
Projects selected for how clearly they demonstrate structured problem-solving, analytical depth, and the ability to execute beyond a recommendation.
Sole designer and builder across ingestion, financial controls, feature engineering, model calibration, backend review workflow, dashboard, testing, documentation, and Azure target architecture
Southeastics turns merchant campaign data into traceable decisions.
These inputs set your economics, they do not yet tell us what is incremental
Sole product designer and developer
Team lead for the original strategy case, later sole product designer and developer for the working prototype
Sole product designer
Sole product designer and engineer across ingestion, versioned source-to-target mapping, reconciliation, quarantine, analyst decision design, embedding retrieval, FastAPI services, UAT evidence, CI, documentation, and cloud deployment
Sole designer and builder
Further explorations
AI Startup · 2025 to Present
PLUGNDD
AI Healthcare · 2026
GARY
Investment Case Competition · 2025
OCBC National Investment Competition
Brand Strategy · 2024
Hugg
Case Competition · 2024
ShARE International Business Case Competition
Consulting Case Study · 2023
Purpose-Led Growth in FMCG
Mobile App · Personal Finance · 2026
Pocketify
Let me take you backfor a moment.
I grew up learning that where you start shapes what you think is within reach.
That is why I keep moving toward things that feel slightly too big, too new, or too far away.
I do not always handle setbacks beautifully, but I have become good at turning them into motion.
I want to keep expanding what feels possible for myself, and eventually for others.
This is the work that is taking me there.
Manifesto
I do not have neat answers to all of them. They are still the best explanation I have for why I choose the things I do.
Growing up in Indonesia made me sensitive to the small things that quietly shape people’s options: who gets information first, who knows how to navigate a system, who has someone to ask, and who has to figure it out alone. I think that is where a lot of my curiosity began. When something feels unnecessarily difficult, my first instinct is usually to understand why it works that way, and whether it could work better.
I have spent a lot of my life trying to get closer to things I was curious about before I felt fully qualified for them. Sometimes that meant teaching myself, starting a project, sending the message anyway, or stepping into a space where I knew I would have to catch up quickly. I have also been disappointed plenty of times, and I do not always handle it gracefully. But once the frustration settles, I usually return to the same question: what can I do from here?
I have always cared about both logic and expression. I can enjoy thinking through a data problem and then spend an unreasonable amount of time adjusting a layout because something still does not feel right. For me, creativity is not separate from serious work. The way something is communicated, designed, or experienced changes whether people understand it, trust it, and remember it. I want the things I make to be rigorous, but I also want them to carry some warmth.
I have always been interested in the gap between a good idea and what actually gets built. Finance became interesting to me because it sits inside that gap. It shapes which ideas receive backing, which risks people are willing to take, and how limited resources are turned into something tangible. I want to understand those decisions because I am less interested in money itself than in what thoughtful allocation can enable.
I want a big life, and I am comfortable admitting that. I want to see more of the world, work with people who are better than me at things, become financially independent, make beautiful things, and find out what I am capable of. Some of that ambition comes from excitement, and some of it probably comes from things I am still trying to prove. I just hope that as my world gets bigger, I do not become less myself: less connected to home, less curious, less generous with what I know, or too polished to remember that so much of my path began with simply trying to figure things out.
Experience
Consulting, product building, and the work of turning unclear problems into decisions people can use.
September 2025 to December 2025Jakarta, ID
Analyzed operating models, technology architecture, and business processes for financial institutions undergoing large-scale Core Banking System transformation and IT strategy modernization.
Identified opportunities to improve operational efficiency, data flow, governance, and technology scalability through enterprise architecture, cybersecurity, and DevSecOps assessments.
July 2025 to September 2025Jakarta, ID
Led a large-scale enterprise data migration involving 3,000+ architecture components, improving data consistency and enabling scalable technology planning across business functions.
Facilitated stakeholder alignment across multiple business units, supporting enterprise architecture governance and technology transformation initiatives.
January 2025 to June 2025Chicago, IL
Analyzed a $1.2B healthcare procurement market and competitive landscape to support a $40M investment decision, translating market insights into actionable growth and risk recommendations.
Identified $10–15M whitespace in SIEM software through a market landscape study of Splunk and cybersecurity platforms, informing buy-side opportunity scans.
Designed a proprietary M&A CRM pipeline structuring 120+ targets across fragmented B2B sectors, enabling efficient deal origination and opportunity screening.
2025 to PresentSoutheast Asia / New York
Co-founded an AI-powered market intelligence platform serving Health & Wellness, F&B, Consumer Tech, and Specialty Retail clients across Southeast Asia.
Own business strategy, market intelligence methodology, and AI workflow design end to end.
Lead business development and stood up a New York-facing digital platform for cross-border reach.
International Experience
January 2026 to June 2026
New York University (NYU)
Selected among ~2% of applicants for a fully funded Global Engineering Education Exchange (GE3) semester, connecting global venture building with emerging-market strategy.
January 2025 to June 2025
Daniel P. O'Reilly & Company (DPO&Co.)
Worked from Chicago on DPO&Co.'s Asia Team, analyzing healthcare and cybersecurity market opportunities across Asia to support cross-border investment decisions.
2024
Singapore × Finland
Won first place in a cross-border case competition between Singapore and Finland, developing a branding strategy for entry into Asian markets.
2024
ShARE
Led a winning consulting-style case submission judged by industry practitioners across a cross-border cohort.
2022
National University of Singapore
Completed NUS's venture-building program with Distinction, developing an early-stage venture from ideation through validation.
Leadership
July 2024 to July 2025
54
Members led
7
Divisions
300%
Audience growth
35%
Satisfaction improvement
“I lead the way I run a strategy engagement: diagnose the real bottleneck before proposing a fix, give people clear ownership, and measure whether the change actually moved the number it was meant to move.”
Awards
Investment thesis & valuation
2025
Cross-border branding strategy
2024
of 940+ participants
2024
Case strategy & recommendation
2024
Contact
Open to strategy and transformation roles across financial institutions, data and AI, and technology-led growth.