
Overview
As You Are is an experimental project exploring identity and interaction through generative AI, built rapidly using Figma Make. It's a departure from my strategy and business work, a space to explore human-computer interaction and creative technology on its own terms.
Problem
Most generative AI interfaces treat identity as a static input. I wanted to explore what an interface feels like when it treats identity as something fluid, generated, and responsive to interaction in real time.
Solution
Using Figma Make as a rapid-prototyping environment, I designed and iterated on an interactive experience where generative AI shapes the interface in response to user input, prioritizing feel and interaction design over production-grade engineering.
My Role
Sole designer and builder. I handled concept, interaction design, prototyping, and iteration end to end.
Process
- 01
Concept
Defined the identity/interaction premise and constraints for the experience.
- 02
Workflow design
Set up a rapid iteration loop inside Figma Make to test interaction concepts quickly.
- 03
Prototyping
Built interactive prototypes exploring generative responses to user input.
- 04
Design decisions
Iterated on pacing, feedback, and visual language based on how the interaction felt in practice.
Deliverables
- , Interactive prototype
- , Workflow documentation
- , Design decision log
Results
Figma Make
Tooling
Experimental / self-directed
Type
“This project is deliberately outside my usual strategy lane, it keeps me honest that good product thinking still has to survive contact with a real, felt interaction.”

