PLUGGERS

Overview

PLUGGERS turns a hunch into a public bet. A scout notices something trending, a new pizza spot, a headphone brand quietly blowing up, and posts it as a 'Call': a short trend write-up paired with a yes/no question. The crowd stakes Plugs, an in-app currency, on the outcome, and every call, right or wrong, builds a public track record.

Problem

The people who spot a trend first almost never get credit for it. By the time 'Freckles is the best new pizza spot in Jakarta' is common knowledge, the person who called it eight weeks earlier has nothing to show for being right, no reputation, no leaderboard spot, no upside. Trend-spotting stays a private habit instead of a skill people can build a name, or an income, around.

Solution

PLUGGERS is built around four people: the scout who spots the trend and posts the Call, the trend-hopper and investor who read the pattern and decide whether to back it, and the business the Call is about. A Call reads like a short post, 'Freckles might be onto something', paired with a concrete, resolvable question: 'Will Freckles open another Jakarta location before June 2027?' The community stakes Plugs on Yes or No at live odds; correct predictions pay out, wrong ones don't. Posting costs Plugs too, so scouts have to be right often enough to keep playing, and a Scout Score / Alpha Score leaderboard turns 'I called this first' into a number everyone can see.

My Role

Sole product designer. I defined the four-persona interaction model, designed the Plugs token economy end to end (stake, payout, posting cost, purchase), and built the mobile app's onboarding, home feed, discovery, call-creation flow, and profile.